Welcome
Welcome
Here, you’ll find everything you need to strengthen your school and boost your success as an affiliate.
We provide exclusive support materials, including visual identity guidelines, communication strategies, management advice, marketing tools, and training resources. Everything is designed to help you grow, professionalize your school, and deliver the best experience to your students.
This is your space! Explore the available content and make the most of the support from our team.
Together, we continue to build the legacy of ALLIANCE JIU JITSU!
Here, you’ll find everything you need to strengthen your school and boost your success as an affiliate.
We provide exclusive support materials, including visual identity guidelines, communication strategies, management advice, marketing tools, and training resources. Everything is designed to help you grow, professionalize your school, and deliver
the best experience to your students.
This is your space! Explore the available content
and make the most of the support from our team.
Together, we continue to build the legacy of ALLIANCE JIU JITSU!
ONBOARDING THE 1st STEP
Have you heard this term here with us? If you're a new affiliate, you're probably already familiar with it,
but if you haven’t gone through it yet, it’s worth watching and sharing with your team. The onboarding process is the phase of integrating and welcoming new team members, whether they are the manager, head coach, teachers, instructors, reception staff, etc.
The goal is simple: to ensure that everyone understands our culture, so we can together deliver
the best Jiu Jitsu experience for our students.
Have you heard this term here with us? If you're
a new affiliate, you're probably already familiar with
it, but if you haven’t gone through it yet, it’s worth watching and sharing with your team.
The onboarding process is the phase of integrating and welcoming new team members, whether they are the manager, head coach, teachers, instructors, reception staff, etc.
The goal is simple: to ensure that everyone understands our culture, so we can together deliver the best Jiu Jitsu experience for
our students.
WELCOME
WELCOME
Directly with our Master Fabio Gurgel, co-founder of our Team
Directly with our Master Fabio Gurgel, co-founder of our Team
VALUES
VALUES
Culture, History, Branding and the Value Proposition
Culture, History, Branding
and the Value Proposition
METHODOLOGY
METHODOLOGY
Everything about the Methodology for Adults and Kids
Everything about the Methodology
or Adults and Kids
PERSON
PERSON
Uniformization, Products, Clients Journey and the MKT Funnel
Uniformization, Products, Clients
Journey and the MKT Funnel
ONBOARDING TO PRINT (PDF)
ONBOARDING TO PRINT (PDF)
Watch out this content in detail
Here is the complete guide with all the information you need.
It was designed to be a practical reference for your communications, graphic materials, and, above all, in training your team. After all, "Constant practice is the path to mastery."
Here is the complete guide with all the information you need.It was designed to be a practical reference for your communications, graphic materials, and, above all, in training your team. After all, "Constant practice is the path to mastery."
Separate Chapters
of the Onboarding
Separate Chapters
of the Onboarding
To make access to the information easier, we organized each chapter by topic, allowing you to train your team according to the specific needs of each moment and audience.
To make access to the information easier, we organized each chapter by topic, allowing you to train your team according to the specific needs of each moment and audience.
EVERYTHING ABOUT SIGNAGE
EVERYTHING ABOUT SIGNAGE
We know that the first impression is the one that lasts... and the appearance of the school has a big impact on the students' experience. To make it easier, we’ve gathered all the files and documents below in an organized and easy-to-access way.
We know that the first impression is the one that lasts... and the appearance of the school has a big impact on the students' experience. To make it easier, we’ve gathered all the files and documents below in an organized and easy-to-access way.
EXAMPLE FLAGSHIPS
Alliance Jardins and Alliance London
Alliance Jardins and Alliance London
EVERYTHING ABOUT THE ADULT METHODOLOGY
EVERYTHING ABOUT THE ADULT METHODOLOGY
It’s the center of everything, the most important part for the success of our schools. Check out the various topics that are part of our methodology below, and if you have any questions, feel free to contact us. We’re here, ready to help you put it into practice!
It’s the center of everything, the most important part for the success of our schools. Check out the various topics that are part of our methodology below, and if you have any questions, feel free to contact us. We’re here, ready to help you put it into practice!
EVERYTHING ABOUT THE KIDS METHODOLOGY
EVERYTHING ABOUT THE
KIDS METHODOLOGY
ALLIANCE FUTURE
UNIFORMIZATION & PRODUCTS
UNIFORMIZATION & PRODUCTS
Routine and discipline are the decisive factors to make the machinery work.
Routine and discipline are the decisive factors
to make the machinery work.
EVERYTHING ABOUT THE RECEPTION
EVERYTHING ABOUT THE RECEPTION
EVERYTHING ABOUT MARKETING
EVERYTHING ABOUT MARKETING
FABIO GURGEL
FABIO GURGEL
Founder
RICARDO CALOI
RICARDO CALOI
Affiliates Relationship Director
CAMILA CALOI
CAMILA CALOI
Brand Director
FERNANDO TOCACHELLI
FERNANDO TOCACHELLI
Executive and Finance Director
RAFAEL SANTIAGO
RAFAEL SANTIAGO
Content and Methodology Manager
Luciano Nucci
Luciano Nucci
Alliance Future Methodology Creator
VINCENT HOPE
VINCENT HOPE
Comercial Manager
JULIANA FISCHER
JULIANA FISCHER
Onboarding and Marketing Assistant
MARIANA RAMOS
MARIANA RAMOS
Products Assistant
LUCIANA ARAÚJO
LUCIANA ARAÚJO
Administrative Assistant
ROGÉRIO MARTINS
ROGÉRIO MARTINS
Audiovisual Producer
FOLLOW OUR
FOLLOW OUR
This material was created exclusively for ALLIANCE JIU JITSU AFFILIATES and should not, under any circumstances, be used for purposes other than those intended.
We count on everyone's collaboration for comments, improvements, or suggestions.
Feel free to email us at: camila@allianceofficial.com